Fresh Beverages/Fast Freeze was born of an idea and to fill a need.  When Tom Soffer, our founder, bought a slush machine for his sons he quickly discovered how hard it was to get a good tasting slush.  Even worse, Tom saw how difficult it was to get a quality machine with reliable service. So, he decided to take matters into his own hands and Fast Freeze was born.

Over the years, as our company grew and the needs of our customers began to vary, we added new and exciting products to our lineup. We began to sell different flavors such as coffee and soda, and decided to change our name to Fresh Beverages, to better reflect the wide range of quality drinks we offer.

Currently, Fresh Beverages offers a full line of beverage machines to fit any budget and application.  We are authorized distributors of slush, coffee, soda, and ice cream machines, to name but a few. For each type of machine we carry, we stock only the highest quality flavor mixes, with delicious options to satisfy any palate!

Despite our torrid growth we have remained committed to developing new and exciting products for our customers. At the same time, our dedication to delivering quality has remained unchanged. Tom still tests every machine and personally tastes every new product to make sure that everything we supply our customers is of the highest quality - just like we want when we are the customer. That’s because our customers are not merely our clients, but are our partners.

On that note, we welcome you to the Fresh Beverages Family!